The Bride by Joel Towers (1)St Albans Fashion Week is an annual event that celebrates the very best in Fashion and Beauty in St Albans and District.

Now in it’s 5th year, planning is in full swing for 2017’s festivities.

Not only is SAFW a week long celebration of retail excellence, showcasing the very best that St Albans and District has on offer, but it’s also a platform for burgeoning designers and cutting edge artists to promote their exceptional talent.

From pop up beauty parlours to swap shops, street style catwalks to Cathedral catwalks- it’s a week full of fabulous events and city wide discounts. We give local businesses in the Fashion and Beauty industry the opportunity to showcase what it is that they do.

Our festivities culminate in a spectacular catwalk show in St Albans Cathedral for around 1000 guests. The nave of St Albans Cathedral is transformed into the longest catwalk in the country. Bringing together the community, this catwalk highlights the very best that St Albans has on offer. International brands and independent boutiques come together to showcase the latest Autumn and Winter looks and bridal fashion.  Plus, learn all about the latest must have trends, in the Trend Show finale of the night.

Due to popular demand there will, again, be two Catwalk Shows at the Cathedral this year, each night made up of different retailers and designers.

Throughout the week participating retailers offer an array of discounts and special offers across St Albans and District- with up to 20% off, there’s never been a better time to get shopping.

A full listing of all the events and offers this SAFW will be available in September 2017, until then then take a look at the images from this year’s festivities.

This slideshow requires JavaScript.


Over the last three years, we have had the pleasure to work with the following businesses, retailers, designers and creative professionals.

John Lewis | Bare Minerals | Reiss | French Connection | Hobbs | Matthew Williamson | London College of Fashion | Marc Cain | Porsche Design | Kuoni | Boots | SpaceNK | Stila UK | Porsche Retail | Marks & Spencer and many more…


St Albans Fashion Week is an independent event founded and organised by Style in my City.
Keen to find out more? Then head to our website for more information //Find out more

Logo-Style-In-My-City-London (1)